Op\u011btovn\u011b se nejv\u00edce \u010cech\u016f letos chyst\u00e1 k\u00a0mo\u0159i (40 %), ka\u017ed\u00fd p\u00e1t\u00fd ale dovolenou v\u016fbec nepl\u00e1nuje. Z\u00a0outdoorov\u00fdch aktivit v\u00edt\u011bz\u00ed p\u011b\u0161\u00ed v\u00fdlety, ty maj\u00ed v\u00a0l\u00e9t\u011b v\u00a0pl\u00e1nu t\u0159i ze \u010dty\u0159 \u010cech\u016f. Na dovolen\u00e9 d\u00e1vaj\u00ed p\u0159ednost bydlen\u00ed v\u00a0hotelu. V\u00a0kempu nebo p\u0159\u00edrod\u011b ale letos p\u0159esp\u00ed 40 % mlad\u00fdch \u010cech\u016f. Vyplynulo to z\u00a0pr\u016fzkumu agentury Ipsos zadan\u00e9ho spole\u010dnost\u00ed 4camping.<\/p>\n\n\n\n
S bl\u00ed\u017e\u00edc\u00edm se za\u010d\u00e1tkem l\u00e9ta maj\u00ed \u010ce\u0161i ji\u017e v\u011bt\u0161inou jasno o sv\u00fdch pr\u00e1zdninov\u00fdch dovolen\u00fdch. Letos mezi nimi vede dovolen\u00e1 u mo\u0159e, tu m\u00e1 v pl\u00e1nu 40 % a zastupuje nejv\u011bt\u0161\u00ed pod\u00edl ve v\u0161ech v\u011bkov\u00fdch kategori\u00edch. Naopak nejm\u00e9n\u011b dovolen\u00fdch se uskute\u010dn\u00ed na vodn\u00edch raftech \u010di lod\u00edch, tento typ odpo\u010dinku pl\u00e1nuje jen 10 % \u010cech\u016f. T\u00e9m\u011b\u0159 20 % dovolenou nepl\u00e1nuje toto l\u00e9to v\u016fbec.<\/p>\n\n\n\n
Skoro dev\u011bt z deseti \u010cech\u016f ale pl\u00e1nuje letos o pr\u00e1zdnin\u00e1ch podniknout n\u011bjakou outdoorovou aktivitu. Nejobl\u00edben\u011bj\u0161\u00ed volbou je p\u011b\u0161\u00ed v\u00fdlet, alespo\u0148 jeden takov\u00fd pl\u00e1nuj\u00ed t\u0159i ze \u010dty\u0159 \u010cech\u016f a je nej\u010dast\u011bj\u0161\u00edm volno\u010dasov\u00fdm programem u v\u011bkov\u00e9 kategorie 45 a\u017e 53 let. Na druh\u00e9m m\u00edst\u011b, av\u0161ak daleko za v\u00fdlety, je cyklistika, kterou se chyst\u00e1 podniknout 27 % \u010cech\u016f. Kempov\u00e1n\u00ed potom za\u017eije 23 %, mo\u017en\u00e1 p\u0159ekvapiv\u011b se to nejv\u00edce t\u00fdk\u00e1 nejmlad\u0161\u00ed kategorie 18 a\u017e 26 let, kdy skoro ka\u017ed\u00fd t\u0159et\u00ed v tomto v\u011bku uvedl, \u017ee se kempovat toto l\u00e9to chyst\u00e1.<\/p>\n\n\n\n
\u201eV\u011bt\u0161ina lid\u00ed m\u00e1 v hlav\u011b obraz mlad\u00fdch lid\u00ed hlavn\u011b asi p\u0159ed obrazovkami digit\u00e1ln\u00edch za\u0159\u00edzen\u00ed. Dlouhodob\u011b ale naopak sledujeme trend pot\u0159eby mlad\u00fdch vrazit do p\u0159\u00edrody. A\u0165 u\u017e je to z d\u016fvodu na\u010derp\u00e1n\u00ed s\u00edly, z\u00edsk\u00e1n\u00ed klidu nebo pot\u0159eba za\u017e\u00edt n\u011bco opravdov\u00e9ho mimo virtu\u00e1ln\u00ed prost\u0159ed\u00ed. To, \u017ee se to nadm\u011brn\u011b projevuje i na touze kempovat, je velmi pozitivn\u00ed zpr\u00e1va pro n\u00e1rod kempa\u0159\u016f, kter\u00fdm \u010ce\u0161i bezesporu jsou,\u201d <\/em>komentuje v\u00fdsledky pr\u016fzkumu \u0159editel marketingu 4camping Zby\u0161ek Pochyl\u00fd.<\/p>\n\n\n\n Tomu nasv\u011bd\u010duj\u00ed i data o zarezervovan\u00fdch ubytov\u00e1n\u00edch na leto\u0161n\u00ed dovolen\u00e9. P\u0159esp\u00e1n\u00ed v kempu nebo v p\u0159\u00edrod\u011b toti\u017e pl\u00e1nuje 31 % \u010cech\u016f, p\u0159i\u010dem\u017e nejv\u00edc popul\u00e1rn\u00ed je tato volba op\u011bt u mlad\u00fdch dosp\u011bl\u00fdch do 26 let. A\u017e 40 % z nich toti\u017e uvedlo, \u017ee alespo\u0148 jednou toto l\u00e9to v kempu \u010di pod \u0161ir\u00e1kem p\u0159esp\u00ed. Nejobl\u00edben\u011bj\u0161\u00ed volbou v\u0161ak obecn\u011b u \u010cech\u016f z\u016fst\u00e1v\u00e1 hotel nebo penzion, kde jich letos alespo\u0148 jednou na dovolen\u00e9 slo\u017e\u00ed hlavu 61 %. Co se t\u00fd\u010de chat a chalup, jako ubytov\u00e1n\u00ed si je letos vybralo 35 % \u010cech\u016f. Nej\u010dast\u011bji je to u host\u016f ve v\u011bku 54 a\u017e 65 let.<\/p>\n\n\n\n Sb\u011br dat byl realizov\u00e1n prost\u0159ednictv\u00edm aplikace Instant Research agentury Ipsos na reprezentativn\u00edm vzorku 1000 \u010cech\u016f ve v\u011bku 18 a\u017e 65 let.<\/p>\n","protected":false},"excerpt":{"rendered":" Op\u011btovn\u011b se nejv\u00edce \u010cech\u016f letos chyst\u00e1 k\u00a0mo\u0159i (40 %), ka\u017ed\u00fd p\u00e1t\u00fd ale dovolenou v\u016fbec nepl\u00e1nuje. Z\u00a0outdoorov\u00fdch aktivit v\u00edt\u011bz\u00ed p\u011b\u0161\u00ed v\u00fdlety, ty maj\u00ed v\u00a0l\u00e9t\u011b v\u00a0pl\u00e1nu t\u0159i ze \u010dty\u0159 \u010cech\u016f. Na dovolen\u00e9…<\/p>\n","protected":false},"author":1,"featured_media":4802,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rady-a-navody"],"_links":{"self":[{"href":"https:\/\/ireporteri.cz\/index.php?rest_route=\/wp\/v2\/posts\/4801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ireporteri.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ireporteri.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ireporteri.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ireporteri.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4801"}],"version-history":[{"count":0,"href":"https:\/\/ireporteri.cz\/index.php?rest_route=\/wp\/v2\/posts\/4801\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ireporteri.cz\/index.php?rest_route=\/wp\/v2\/media\/4802"}],"wp:attachment":[{"href":"https:\/\/ireporteri.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ireporteri.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ireporteri.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}