P\u0159edstav si archeology budoucnosti. Nehledaj\u00ed ztracen\u00e9 chr\u00e1my ani keramick\u00e9 st\u0159epy \u2013 m\u00edsto \u0161t\u011btc\u016f maj\u00ed p\u0159\u00edstup k archiv\u016fm server\u016f, star\u00fdm profil\u016fm na soci\u00e1ln\u00edch s\u00edt\u00edch a zapomenut\u00fdm webov\u00fdm str\u00e1nk\u00e1m. Ne\u010dtou svitky, ale HTML k\u00f3d. Nezkoumaj\u00ed malby v jeskyn\u00edch, ale memy. A p\u0159itom se sna\u017e\u00ed odpov\u011bd\u011bt na jednoduchou, ale z\u00e1sadn\u00ed ot\u00e1zku: Kdo byli lid\u00e9 na za\u010d\u00e1tku 21. stolet\u00ed?<\/p>\n\n\n\n
Digit\u00e1ln\u00ed sv\u011bt je odrazem na\u0161\u00ed kultury \u2013 ukazuje, co obdivujeme, po \u010dem tou\u017e\u00edme, \u010demu se sm\u011bjeme i \u010deho se boj\u00edme. Ka\u017ed\u00fd status, \u010dl\u00e1nek, banner nebo e-shopov\u00e1 grafika<\/u><\/a> vytv\u00e1\u0159\u00ed obraz spole\u010dnosti, kter\u00e1 je neust\u00e1le v pohybu.<\/p>\n\n\n\n To, co dnes p\u016fsob\u00ed jako ban\u00e1ln\u00ed p\u0159\u00edsp\u011bvek na soci\u00e1ln\u00ed s\u00edti<\/u><\/a>, m\u016f\u017ee b\u00fdt za sto let cenn\u00fdm historick\u00fdm sv\u011bdectv\u00edm. Budouc\u00ed digit\u00e1ln\u00ed archeologov\u00e9 nebudou jen analyzovat data \u2013 budou se sna\u017eit porozum\u011bt v\u00fdznamu: Zat\u00edmco archeologov\u00e9 odkr\u00fdvaj\u00ed m\u011bsta ukryt\u00e1 pod n\u00e1nosy hl\u00edny, digit\u00e1ln\u00ed obsah se \u010dasto ztr\u00e1c\u00ed t\u00e9m\u011b\u0159 okam\u017eit\u011b. Webov\u00e9 str\u00e1nky z 90. let, blogy z doby ran\u00e9ho internetu, star\u00e1 diskusn\u00ed f\u00f3ra \u2013 velk\u00e1 \u010d\u00e1st z nich u\u017e zmizela.<\/p>\n\n\n\n Snahy o jejich zachov\u00e1n\u00ed existuj\u00ed, nap\u0159\u00edklad projekt Internet Archive<\/em>, ale p\u0159ipom\u00ednaj\u00ed sp\u00ed\u0161 pokus zachytit \u0159eku do sklenice. Ka\u017ed\u00fd web, p\u0159\u00edsp\u011bvek nebo aplikace tvo\u0159\u00ed digit\u00e1ln\u00ed sedimenty \u2013 vrstvy, kter\u00e9 mo\u017en\u00e1 jednou n\u011bkdo \u201eodkope\u201c jako fosilie na\u0161\u00ed kultury.<\/p>\n\n\n\n Jedna vrstva bude pln\u00e1 self\u00ed\u010dek a filtr\u016f. Jin\u00e1 ponese stopu pandemick\u00fdch den\u00edk\u016f z roku 2020. A mezi nimi mo\u017en\u00e1 z\u016fstane i st\u0159\u00edpek: minimalistick\u00e1 a elegantn\u00ed homepage kreativn\u00ed agentury z roku 2025.<\/p>\n\n\n\n N\u00e1\u0161 sv\u011bt se neukl\u00e1d\u00e1 do hlin\u011bn\u00fdch desti\u010dek, ale do datab\u00e1z\u00ed. P\u0159esto m\u00e1 ka\u017ed\u00e1 drobnost potenci\u00e1l st\u00e1t se sv\u011bdectv\u00edm o dob\u011b, kter\u00e1 byla.<\/p>\n\n\n\n Mo\u017en\u00e1 nebudou badateli budoucnosti lid\u00e9, ale um\u011bl\u00e1 inteligence. Bude rekonstruovat d\u00e1vno zapomenut\u00e9 weby, analyzovat jazyk, design i strukturu obsahu \u2013 a pokus\u00ed se pochopit, kdo jsme byli. Co jsme sd\u00edleli. \u010cemu jsme v\u011b\u0159ili.<\/p>\n\n\n\n Stejn\u011b jako se dne\u0161n\u00ed historici li\u0161\u00ed ve v\u00fdkladu minulosti, i digit\u00e1ln\u00ed archeologie bude pln\u00e1 otazn\u00edk\u016f: Ka\u017ed\u00fd \u010dl\u00e1nek, fotka, koment\u00e1\u0159 nebo bannery na str\u00e1nk\u00e1ch jsou digit\u00e1ln\u00ed stopou. Volba fontu, barvy, uspo\u0159\u00e1d\u00e1n\u00ed obsahu, struktura textu \u2013 to v\u0161e m\u016f\u017ee b\u00fdt jednou kl\u00ed\u010dem k pochopen\u00ed toho, co jsme si mysleli, c\u00edtili, vytv\u00e1\u0159eli.<\/p>\n\n\n\n Nezanech\u00e1v\u00e1me stopy v p\u00edsku, ale v bitech a pixelech. A mo\u017en\u00e1 pr\u00e1v\u011b d\u00edky nim o n\u00e1s jednou n\u011bkdo zjist\u00ed v\u00edc, ne\u017e si dnes v\u016fbec dovedeme p\u0159edstavit.<\/p>\n","protected":false},"excerpt":{"rendered":" P\u0159edstav si archeology budoucnosti. Nehledaj\u00ed ztracen\u00e9 chr\u00e1my ani keramick\u00e9 st\u0159epy \u2013 m\u00edsto \u0161t\u011btc\u016f maj\u00ed p\u0159\u00edstup k archiv\u016fm server\u016f, star\u00fdm profil\u016fm na soci\u00e1ln\u00edch s\u00edt\u00edch a zapomenut\u00fdm webov\u00fdm str\u00e1nk\u00e1m. Ne\u010dtou svitky, ale…<\/p>\n","protected":false},"author":2,"featured_media":5110,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[287],"tags":[],"class_list":["post-5109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazin"],"_links":{"self":[{"href":"https:\/\/ireporteri.cz\/index.php?rest_route=\/wp\/v2\/posts\/5109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ireporteri.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ireporteri.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ireporteri.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ireporteri.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5109"}],"version-history":[{"count":1,"href":"https:\/\/ireporteri.cz\/index.php?rest_route=\/wp\/v2\/posts\/5109\/revisions"}],"predecessor-version":[{"id":5111,"href":"https:\/\/ireporteri.cz\/index.php?rest_route=\/wp\/v2\/posts\/5109\/revisions\/5111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ireporteri.cz\/index.php?rest_route=\/wp\/v2\/media\/5110"}],"wp:attachment":[{"href":"https:\/\/ireporteri.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ireporteri.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ireporteri.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Co vypov\u00eddal obsah reklam o ide\u00e1lu kr\u00e1sy?
Jak\u00e9 hodnoty nesla estetika e-shop\u016f?
A co \u0159\u00edkal v\u00fdb\u011br kl\u00ed\u010dov\u00fdch slov o tom, \u010demu jsme v\u011bnovali pozornost?<\/p>\n\n\n\n<\/a> Co p\u0159etrv\u00e1 \u2013 a co se ztrat\u00ed?<\/strong><\/h3>\n\n\n\n
Z\u016fstane po n\u00e1s n\u011bco z dne\u0161n\u00edch PPC kampan\u00ed<\/u><\/a>, infografik, nebo t\u0159eba trend\u016f ve webdesignu? Budouc\u00ed badatel\u00e9 mo\u017en\u00e1 jen krout\u00ed hlavou nad t\u00edm, kolik prostoru jsme v\u011bnovali po\u010dtu lajk\u016f \u2013 nebo jak velkou moc m\u011bly algoritmy, kter\u00fdm vlastn\u011b nikdo \u00fapln\u011b nerozum\u011bl.<\/p>\n\n\n\n<\/a> Digit\u00e1ln\u00ed vrstvy jako kulturn\u00ed fosilie<\/strong><\/h3>\n\n\n\n
<\/a> A\u017e budou archeology algoritmy<\/strong><\/h3>\n\n\n\n
Co byla jen pom\u00edjiv\u00e1 m\u00f3da? A co skute\u010dn\u011b vypov\u00eddalo o lidsk\u00e9 povaze?<\/p>\n\n\n\n<\/a> Co po n\u00e1s z\u016fstane?<\/strong><\/h3>\n\n\n\n